Brora x Wool Week Jumper

During my University studies, I was tasked to take part in a live brief from the Luxury clothing brand "Brora". They asked for a jumper design, inspired by the Scottish town of Elgin and surrounding areas. The winning design would be made into a jumper to be sold as a limited edition, for Campaign for Wool's "Wool Week" 2021. I was fortunate to be chosen as the winning entry that year, allowing me to see my design as a physical product in their stores and online.

This project outlines the journey from initial drawings to eventually wearing my winning design. Not only did I take inspiration from the landscape, but I intertwined a deeper narrative by exploring the theme of broken patterns and interrupted design. Looking at how the line between man-made and natural blur over time, then translating that through knitting.