Brora x Wool Week Jumper

During my university studies, I had the opportunity to participate in a live brief from the luxury clothing brand Brora. The brief required a jumper design inspired by the Scottish town of Elgin and its surrounding areas, with the winning design being produced and sold as a limited edition for the Campaign for Wool's "Wool Week" 2021. I was fortunate enough to have my design chosen as the winning entry, allowing me to see it come to life as a physical product both in stores and online.

In this project, I explored the theme of broken patterns and interrupted design, taking inspiration from the erosion of Covesea Rocks, the weathering of Lossiemouth Footbridge, and the ruins of Elgin Cathedral. These structures, at different stages of their life, reflected the inevitable effects of time and nature. I was fascinated by how the lines between man-made and natural elements blur as time passes, and I sought to translate this idea through knitting.

By incorporating broken patterns into my design, I reflected the interplay between natural erosion and human-made structures, capturing the essence of timelessness—Brora's key ethos. The final jumper design combined subtle yet meaningful details, translating the interrupted and weathered patterns into a wearable piece that connects the past and present. This project not only allowed me to explore the landscape’s influence on design but also gave me the incredible opportunity to see my vision realized as a product in Brora's collection.

Banner photo credit: Campaign for wool